Six Flags (Cedar Fair) Career Page Redesign

✨ UX Case Study: Designing Career Pages for a Popular Amusement Park

By Asia Laney – UX Designer

📍 Challenge

The amusement park’s corporate website had a dated, text-heavy careers section that made it difficult for users to explore job opportunities, understand company culture, or apply confidently. Bounce rates were high, and HR reported that many applicants dropped off before completing the application form.

Key Problems Identified:

• Lack of visual appeal or brand alignment

• Inadequate filtering/search for job openings

• Non-responsive mobile layout

• Minimal information about roles or work culture

• Confusing navigation between job categories

🎯 Goal

To redesign the Careers section to:

• Improve user engagement and completion of applications

• Reflect the park’s fun and energetic brand

• Create a mobile-friendly experience

• Enable better filtering and discovery of roles

• Build trust in the park as a great place to work

👥 Target Audience

• High school/college students looking for seasonal or part-time work

• Young professionals seeking full-time hospitality or operations roles

• Technicians, engineers, and support staff in search of skilled roles

• Mobile-first users applying on-the-go

📲 Device Focus

• Mobile-first design (68% traffic from mobile)

• Responsive experience across mobile, tablet, and desktop

• No native apps – fully web-based

💡 Solution

✦ Phase 1: UI Design & Brand Alignment

• Reimagined the UI with a bold, playful, and energetic aesthetic

• Used vibrant colors, rounded components, and fun iconography

• Integrated micro-interactions for engagement

✦ Phase 2: Content & Layout Redesign

• Restructured into four key areas:

  1. Explore Careers

  2. Departments

  3. Life at the Park

  4. Job Openings

• Added visual storytelling with placeholders for photos and videos

✦ Phase 3: Application UX Improvements

• Simplified application flow with visual step indicators

• Enabled autosave, progress tracking, and mobile keyboard optimization

✦ Phase 4: Filtering & Navigation

• Introduced faceted filters (role type, location, dept., experience)

• Created sticky filter UI on mobile and collapsible desktop filters

🧠 Mistakes & Learning Moments

• Overcomplicated Filters:
  Initially created too many filters, which overwhelmed users.
  → Simplified to 5 core categories with tag-based subfilters.

• Video Overload:
  Too many autoplay videos slowed mobile loading.
  → Replaced with lightweight highlight clips and lazy loading.

📊 Outcome

6 Months After Launch:

• 🔼 31% increase in completed applications

• 🔽 56% decrease in bounce rate

• ⭐ 4.2 / 5 average satisfaction score

• 👥 22% increase in qualified applicants

User Feedback Highlights:

“This doesn’t feel like a boring corporate page. I actually want to apply now.”
“Way easier to find summer jobs on my phone!”

🤔 What This Case Study Demonstrates

• UI execution that reflects brand and user intent

• Ability to iterate and refine based on testing

• Strategic design for engagement and trust

• • Mobile-first thinking with business results